ATrad unveils Advanced Primary Dealer System; Acuity Securities becomes inaugural client

ATrad announced the launch of the ATrad Primary Dealer System, an innovative platform that sets a new standard for capital market operations. 

As the first of its kind, this comprehensive solution is designed specifically for primary dealers, streamlining their processes and enhancing operational efficiency. Acuity Securities Limited is happy to be the inaugural client, showcasing the system’s ability to address the unique challenges faced by primary dealers in today’s dynamic market landscape.

The ATrad Primary Dealer System is an independent platform that streamlines workflows and automates processes, delivering significant efficiency gains and enhancing compliance management for its users. While it stands alone, firms that adopt this platform can benefit from potential integrations with other ATrad offerings, such as the ATrad Stock Trading and Brokering Platform and ATrad Wealth for Wealth Management. 
This modular approach allows stockbrokers, wealth management firms, and primary dealers to choose solutions that best fit their needs while maintaining the option to integrate for a more cohesive operational experience.

IronOne Technologies Founder Lakmini Wijesundera emphasized, “This expansion represents more than just growth; it is a redefinition of financial services in an increasingly complex environment. Our dedication to innovation drives us to develop platforms that equip our clients with exceptional efficiency, security, and insights. We are eager to bring this vision to life and look forward to transforming the capital markets on a global scale.”
By offering a suite of specialized platforms, ATrad enables financial institutions to enhance operational efficiency through centralized data and streamlined processes. This unified approach reduces costs, improves risk management, and elevates the client experience through personalized services and consistent reporting. 
Furthermore, it enables better decision-making with comprehensive market insights and fosters collaboration among teams. The platform also simplifies client onboarding and compliance, allowing firms to adopt new technologies easily, ensuring they remain competitive in the dynamic financial landscape.

Acuity Partners (Pvt) Ltd Managing Director and Group CEO Ray Abeywardena remarked, “We are happy to be the first entity to implement the ATrad Primary Dealer System, which effectively addresses the challenges faced by primary dealers in today’s market. 

ATrad’s indepth understanding of our needs has resulted in a comprehensive system that sets a new benchmark in capital markets, further enhancing our partnership and our capacity to serve clients with increased efficiency and innovation.”

Acuity Partners, a leading investment bank in Sri Lanka, is leveraging ATrad’s extensive suite of capital market solutions, including the ATrad Order Management System and Broker Back Office System, with their primary dealer arm now utilizing the new Primary Dealer System. These advanced tools enable the firm to optimize its operations and elevate client service, providing a seamless and efficient experience across all business units. By harnessing ATrad’s integrated solutions, Acuity can effectively manage its diverse portfolio, respond rapidly to market changes, and deliver outstanding value to clients, reinforcing its status as a trusted leader in the investment banking sector.

ATrad has enjoyed a remarkable year, expanding its global footprint into the Nepal Stock Exchange (NEPSE) and Nairobi Stock Exchange (NSE).