Alpha-Singer tie up to expand footprint

From left: Alpha Industries GM Finance Aruna Narasinghe, Alpha Industries GM Sales Floyd S. Nesarajah, Alpha Industries Director and Chief Executive Officer Safraz Careem, Singer Group Chief Executive Officer Mahesh Wijewardene, Singer Director Marketing Shanil Perera, Singer Assistant Brand Manager Furniture Category Manuri Gunaratne, Singer Marketing Executive Furniture Category Malitha Piyumanga and Singer Product Manager Furniture Category Lakshan Ekanayake

For those demanding the highest in quality, security and convenience, the Alpha Industries range of safes has always been sure to please. 

Alpha Industries is the first and top-most manufacturer of high-security luxury safes and vaults in Sri Lanka, who offer a wide range of standard safes and also lead the industry in custom-built security solutions, whether for home use or bank vaults. 

The company recently tied up with Singer Sri Lanka, the local retail giant, in a strategic move to make available its range of domestic safes to consumers islandwide. With its vast network of showrooms, strong reputation for trust, quality and reliability and recognition as one of Sri Lanka’s most loved brands, Singer will now be instrumental in offering Sri Lankan consumers the country’s best solution in domestic safes as well. The Alpha Industries domestic safes portfolio includes home safes, hotel safes, wall safes and cash boxes.

“Each one of our safes are meticulously crafted using the most advanced engineering and manufacturing processes. For us, quality is key. Singer Sri Lanka has a strong reputation for the quality of brands they distribute within their network and we are proud to now be part of their repertoire,” said Alpha Industries Chief Executive Officer/Director Safraz Careem. 

“What’s more, we, at Alpha, believe that being close to our customers is imperative for our growth and Singer Sri Lanka’s vast footprint of showrooms around the country will help us achieve this goal. This partnership therefore creates significant synergy for both organisations as we continue to serve our local market with the best quality brands at the widest reach,” he added.

With over 59 years of history, Alpha Industries is the manufacturing business of the privately-owned FINCO Group, a diversified conglomerate with businesses in various sectors, including manufacturing, information technology solutions, leisure sector, consulting and trading. 

Singer is the market leader in Sri Lanka’s consumer durables industry, with an unmatched reach to millions of customers and a penetration across the country through its 430 outlets.