Ann Balakrishnan joins Richardson as Chief Revenue Officer

Richardson Outdoor (Pvt) Ltd recently announced the appointment of Anjolie Anne Balakrishnan as its new Chief Revenue Officer. 

Balakrishnan brings with her a wealth of experience and will steer the company to new revenue streams and accelerated levels of profitability. 

She is media marketing professional with over 25 years of experience in the media industry. She began her career in 1997 at Maharaja Broadcasting and subsequently joined Asia Broadcasting Corporation in 1998. Balakrishnan’s leadership and marketing prowess were evident during her tenure, serving as the Group Director of Marketing for 13 years at ABC Network. 

 Throughout her career, she has demonstrated an exceptional understanding of the media landscape, with a keen ability to identify emerging trends and translate them into successful marketing strategies. Her remarkable track record speaks volumes about her skills and expertise in the industry.

The Managing Director of Richardson Holdings, Nazri Nizar commented, “We are excited to have Balakrishnan join the Richardson team. She complements our strong performance-oriented culture, and we believe her impressive reputation for execution and achieving results makes her the right choice to our team. Her extensive experience will be a valuable addition to Richardson.”

Richardson Outdoor has changed the face of Out-of-Home advertising in Sri Lanka. Initially having started as a CSR project, the Company has made significant strides with over the last 2 decades,through its modernized airport advertising, quadrupled bus shelters and increased street signage, making it easier for consumers to find your business.

Established in 1962, Richardson Holdings is a diversified company that delivers high quality electrical engineering, infrastructure and advertising solutions for both public and private sector customers. Over the past 6 decades Richardson Holdings has helped electrify a fifth of the island and is the largest electrical pole and railway sleeper manufacturer in Sri Lanka. The company is also responsible for modernizing Colombo through its pioneered smart street lighting project. 

Richardson has grown its reputation for consistency and reliability, while diversifying its product portfolio through its subsidiaries, Richardson Electric, Richardson Engineering and Richardson Outdoor, the largest outdoor advertising company in 
Sri Lanka.