Asian Paints Causeway & Pit Pass to steer new era in automotive content

Asian Paints Causeway has entered a strategic partnership with Pit Pass, Sri Lanka’s leading digital content platform for automobiles and racing. 
This is a pioneering collaboration as it is the first time in Sri Lankan history that a multinational coating brand has signed a co-branding agreement with a digital platform. 
The objective of this partnership is to create exciting opportunities for automotive and racing enthusiasts, with a blend of entertainment and education. 
Pit Pass Lanka was established 5 years ago and holds the largest Sri Lankan fan base for automotive content. Offering 100 percent organic, engaging and informative content, Pit Pass has garnered a loyal following.
Chinthaka Dissanayake, Group Brand Manager at Asian Paints Causeway remarked, “This partnership is going to redefine excellence both on and off the track, as it marks a new chapter in how we engage with our audience. By combining our technological advancements with Pit Pass’s extensive digital reach, we aim to provide unparalleled value to automobile enthusiasts in Sri Lanka.”

“Together with their technological prowess and innovative nature, we look forward to creating memorable experiences for our followers,” said Eshan Motagedara - Founder of Pit Pass & Co-Founder Kolitha Rathnayake.
Pit Pass – Sri Lanka, a 100 percent home-grown digital brand, has been at the forefront of developing automobile and motor racing content in Sri Lanka and has brought Sri Lankan Racing Telecasting & Streaming to a whole new level.