19 Apr 2022 - {{hitsCtrl.values.hits}}
Asitha Samaraweera accepting the ‘SLIM-Kantar School Supply Brand of the Year Award 2022’ on behalf of the company, accompanied by Kaushali Kusumapala and members of Team Atlas
Atlas, Sri Lanka’s leading stationery brandproved its continued popularity amongst people, with consumers voting them in as the ‘School Supply Brand of the Year 2022’ for the third consecutive year at the SLIM-Kantar People’s
Awards 2022.
Asitha Samaraweera, Managing Director, Atlas Axillia Co. Ltd accepted the award presented to the most popular brand focused on learning, for its contribution to create equal educational opportunities. Accompanying him were Kaushali Kusumapala, Director Marketing and Indrajith Binduhewa, Director Sales, and other members of Team Atlas.
The company was also nominated for the ‘Youth Choice Award for the FMCG Brand of the Year 2022’, beingnamed amongthe Top 5 FMCG youth brands in Sri Lankaat the awards ceremony held on March 21.
“As the leading school supply brand, Atlas has served Sri Lanka’s children for over six decades. Today, the brand horizon is beyond stationery, we are a learning brand that delivers our brand promise through multiple tools, content and experiences.
Our purpose, making learning fun, defines who we are by influencing what we create and the social impact we make. Our purpose-based product and innovation philosophy, gives us a framework to develop our portfolio to provide enjoyable and stimulating learning experiences that also support early childhood development milestones. This purpose is also what appeals to the younger generation, and our nomination as a leading contender for the Youth Choice Award validates our vision,”Asitha Samaraweera, Managing Director, Atlas Axillia Co. Ltd said.
Atlas Axillia Co. (Private) Limited, formerly known as Ceylon Pencil Company (Private) Limited, was founded in 1959 and has since grown to become Sri Lanka’s market leader in school stationery manufacturing.
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