BAJAJ named ‘Most Loved Motorcycle Brand’ for 4th consecutive year

For the fourth consecutive year, Bajaj has been picked as the ‘Most Loved Motorcycle Brand’ and placed among the top 50 most loved brands in Sri Lanka by LMD – Brand Finance Awards 2022 in the 19th edition of its annual review.

The Bajaj brand has been recognised by Brand Finance Lanka in their annual reviews since 2011 and with the introduction of this category as the ‘Most Loved Motorcycle Brand’ in 2019, 2020, 2021 and 2022.

Lakmal De Silva, Deputy General Manager (Vehicle Sales), DPMC said, “Our 360-degree commitment to the brand including superior, accessible after-sales service is key for the Bajaj brand securing the ‘Most Loved Motorcycle Brand’ title, even though at the time of the award brand new motorcycles had not been available in the country for over 2 years.”

To meet the brand loyal Bajaj consumers’ need for brand-new motorcycles, recently David Pieris Motor Company (Private) Limited (DPMC) reintroduced the Bajaj CT 100, with local value addition under the Standard Operating Procedure for Automobile Manufacturing/ Assembling Industry and Automobile Component Manufacturing Industry in Sri Lanka introduced by the Ministry of Industries.

The Bajaj CT 100, one of the bestselling bikes in the Bajaj family is renowned for its fuel efficiency, durability, and performance which also make it the ideal vehicle in the current economic environment. 

Bajaj, the world’s fourth-largest two-wheeler manufacturer is popular in more than 75 countries in Latin America, Africa, the Middle East, South and Southeast Asia for its range of motorcycles including CT 100, Platina, Discover, Avenger, Pulsar, etc. DPMC has been the sole distributor for Bajaj and KTM in Sri Lanka for over 4 decades.