Browns Group synergizes plantation companies under one brand identity

In keeping with the Group’s vision for expansion and diversification, with the acquisition of Udupussellawa Plantations PLC and Hapugastenne Plantations PLC from Finlays in December 2021, Browns Plantations has evolved into a leading plantation company. 

In a strategic move to expand its boundaries, the Browns Group, has changed the brand identities of Maturata Plantations Limited, Udupussellawa Plantations PLC and Hapugastenne Plantations PLC under Browns Plantations with effect from 01st October 2022. 

This new development is in keeping with the Group’s pioneering spirit which has and continues to innovate, adapt and transform. 

The brand identities are representative of an era of growth and exciting opportunities for one of Sri Lanka’s most recognized and largest plantation companies, to-date. 

Spanning approximately a total of 25, 415 hectares of land and cultivating a diverse range of produce such as tea, rubber, cinnamon, coconut, commercial timber and ancillary crops, Browns Plantations is poised at the cusp of success in a cross-section of key industries. 

Browns Group has a history spanning over 147 years of heritage which is embodied in the new Browns Plantations identity. 

Under the successive unification, Browns Plantations will continue to play a pivotal role in the country’s economy and development in these key industries. 

Browns Plantations which falls under Browns Investments PLC, owns and manages Maturata Plantations Ltd., which comprises tea estates in the Nuwara Eliya District and others in the Matara District along with tea, cinnamon and rubber. 

While Udupussellawa Plantations focuses on producing some of the finest Ceylon Tea, its portfolio additionally includes rubber, coconut, coffee, cocoa, pepper and cardamom. Hapugastenne Plantations estates comprise of tea, rubber, timber and other commercial crops. 

Browns Plantations Chairman, Dr. Pradeep Uluwaduge said, “In keeping with the Browns Group’s spirit of innovation and vision to play a pivotal role in the nation’s economy, this is the first time that three key plantation companies have been synergized under one brand identity. Its multi-crop industries encompassing tea, cinnamon, rubber and coconut makes this merger all the more powerful in every way.”