CEAT opens 7th premium SIS outlet in Kurunegala

Kurunegala has become the latest location to receive the CEAT premium retail experience with the opening of a new-concept Shop-in-Shop (SIS) outlet.
The new outlet is located at Rohana Enterprises Kurunegala (Pvt) Ltd., in Negombo Road, Kurunegala.
These premium retail outlets are also designed to bring special focus on providing all tyre-related services for passenger cars and SUVs, for which CEAT Kelani produces a range of high-performance radial tyresthat are engineered in Germany.
According to the company, the SIS outlet in Kurunegala will offer an extensive range of CEAT tyres with attractive discounts, tyre care and technical expertise, wheel balancing and alignment, nitrogen and air pumps for tyre inflation as well as alloy wheels, automobile batteries and vehicle accessories, the Company said.
CEAT’s investments in the new distribution channel upgrade programme in Sri Lanka have resulted in the opening of the three flagship Customer Invested Dealer Operated (CIDO) outlets at EtulKotte, Madampe and Mirihana, as well as the opening of seven Shop-In-Shop outlets at Borella, Pamankada, Malabe, Colombo 14 (two outlets), Hanwella and now Kurunegala.