CNBC to promote Sri Lanka Tourism in goodwill gesture

From left: Sanjaya Wanigasekera, Madubani Perera, Kirmali Fernando, Chandima Udabage and Imitiyaz Nulair

CNBC, the world’s leading channel for consumer and business news, extended its support to Sri Lanka Tourism by providing US $ 100,000 worth of advertising on CNBC, gratis. 
The complimentary advertising opportunity was offered in an effort to promote and uplift the Sri Lankan tourism economy. 

The tourism promotional campaign will be aired for a period of three months, commencing mid-September, on CNBC, in Asia, the Middle East and Europe.

The Letter of Transparency pertaining to the arrangement was presented by Chandima Udabage, Chairman of Lanka Media Services (Pvt.) Ltd, the representative office for CNBC in Sri Lanka, to Kirmali Fernando, Chairperson of Sri Lanka Tourism and Madubani Perera, Acting Managing Director for the Sri Lanka Tourism Promotion Bureau.

Lanka Media Services performed formalities on behalf of Emma Sirca, Vice President of CNBC Asia Pacific, on September 2, 2020.

Speaking on behalf of CNBC, Udabage highlighted the benefit for Sri Lanka Tourism through the promotional campaign, noting that CNBC has established its footprint in 162 countries, with a household distribution of 380 million worldwide. 

“From technology and investing to finance, luxury, energy, politics and travel, CNBC focuses on covering the biggest news stories through the lens of business and finance while helping the influential and aspirational, make astute decisions,” he said.

On behalf of Sri Lanka Tourism, Fernando said CNBC’s expertise in the industry would be most helpful to the island’s tourism industry, at a time when global promotions are yet to be implemented. 

She said tourism is currently focused on domestic travel and the industry is also active because of hotels providing quarantine services and hotels accommodating seafarers. 

“We are grateful to CNBC for the support and global media exposure extended to Sri Lanka Tourism on CNBC channels, during this challenging period. We appreciate this goodwill gesture,” Fernando said.

CNBC is available on Dialog TV for residential and hotel networks and can be viewed on channel 41.