Cabinet go-ahead for tourism promotion in four major markets

The Cabinet nod has been given to implement tourism promotion programmes in main tourism source markets of United Kingdom, Germany, France and India targeting 2021/2022 tourist season as an add-on act to the global tourism promotion programme.

Tourism Minister Prasanna Ranatunga on Monday sought the approval of the Cabinet of Ministers to implement the tourism promotion programmes targeting these markets.
Speaking to Mirror Business, Sri Lanka Tourism Chairperson Kimarli Fernando said the programme would be rolled out as soon as possible in the four markets having already chosen the implementing parties.

The Government Information Department noted that this programme will be launched as part of a collective effort launched by the industry to revive the tourism industry affected by the Covid-19 pandemic.

Earlier, the Cabinet of Ministers approved the appointment of destination agencies and publicrelations companies in major tourism markets for a five-year period as part of the global tourism promotion programme scheduled by the Sri Lanka Tourism Promotion Bureau (SLTPB).