Coca-Cola Beverages Sri Lanka gets new MD

Deepak Senthil has replaced Mayank Arora as the new Managing Director at Coca-Cola Beverages Sri Lanka (CCBSL).

Arora bade farewell to CCBSL, with effect from July 1, 2022, after five and a half years of service.
Incoming Managing Director Senthil counts a 20-year career at Hindustan Coca-Cola Beverages (HCCB) across sales, RGM, trade marketing, category management and zonal leadership. Prior to this, he was Vice President for Winning at Point of Sale at HCCB and a key leader in driving business turnaround strategies and projects. 

He has also helped to design commercial strategies, including the redesign and rollout of commercial execution based on new ways of working across the network. 

Under the outgoing Managing Director Mayank’s leadership, CCBSL received various accolades and recognitions within and beyond the system, including Coca-Cola South West Asia (SWA) Bottler of the Year 2020. 

One of Mayank’s key challenges during his tenure here was managing the impact of the pandemic on the company whilst reaching out to help local communities in need. 

Coca-Cola’s Sri Lanka operation has consistently gained value market share each year for the past five years under his leadership, underscored by a strong culture of continuous improvement in efficiency and productivity, successfully positioning Sri Lanka as one of the best performing markets in the Coca-Cola Bottling Investments 
Group (BIG).