Coke Beat Party promotes eco-friendly practices among customers

Coca-Cola Sri Lanka recently held its first ‘Coke Kottu Beat Party’ for 2024 at the Elpitiya Public Ground, with a turnout of around 35,000 attendees. 
Alongside the music and cuisine, Coca-Cola Sri Lanka seized the opportunity at its first Coke Kottu Beat Party of the year to showcase its commitment to environmental stewardship through the ‘Give Back Life’ stall. 
The ‘Give Back Life’ stall at the Coke Kottu Beat Party served as a hub for educating visitors on the importance of PET plastic collection and recycling. Attendees immersed themselves in informative displays, learning about different types of plastics, methods for identifying PET plastic, and the myriad of products that can be produced from recycled PET plastic, including brushes, brooms, yarns, shirts, and more.

The overwhelming positivity and active engagement witnessed at the Coke Kottu Beat Party signified a burgeoning awareness and support for eco-friendly practices among Sri Lankan communities. 
In 2023, Coca-Cola recognized the cultural significance of Kottu. Leveraging insights from extensive research, Coca-Cola ingeniously forged a connection between Kottu and its iconic brand, giving rise to the sensational Coke Kottu Beat Party. 

The Coke Kottu Beat Party emerged as a platform, seamlessly blending Sri Lankans’ passion for music with their deep-rooted love for Kottu. As part of Coca-Cola’s global “Is Cooking” campaign, which aims to enhance street food experiences and celebrate music culture worldwide, this event resonated deeply with local audiences.