ComBank, first in SL to offer loyalty points for digital banking transactions

•  Extends Max -Rewards scheme to more than 1.4mn users of ComBank Digital

Digital banking has just become financially rewarding, with Commercial Bank of Ceylon launching a groundbreaking industry-first initiative to award reward points for transactions on ComBank Digital.

The bank has announced that even a simple utility bill payment via ComBank Digital can now earn rewards points from the bank’s ‘Max Rewards’ scheme, which hitherto awarded points only on purchases paid for by credit or debit cards.

Encompassing all new registrants as well as existing users of ComBank Digital, the bank’s single omni-channel digital banking platform, Max Rewards will award up to 300 points for a single transaction, enabling users to accumulate points that can be redeemed for purchases or other benefits.

The bank said ComBank Max Rewards offers a comprehensive points structure combining one-time payments and monthly rewards and that the process of redeeming points would be similar to the redemption of points accrued on credit and debit cards issued by Commercial Bank. A single Max Reward point is equivalent to Rs.1.

“The Max Rewards points scheme for ComBank Digital users is designed with our customers’ best interests at heart,” Commercial Bank Assistant General Manager Digital Banking Pradeep Banduwansa commented. 
“By introducing this scheme, we aim to make the digital banking experience more rewarding and enjoyable for over one million Commercial Bank customers who are already using ComBank Digital and to provide one more compelling reason for many others to register.”

ComBank Digital is an integration of all online and mobile banking channels of Commercial Bank of Ceylon and is offered via a responsive web application and three native mobile applications (iOS, Android and Huawei), enabling access across all devices such as desktop PCs, laptop computers, tabs and smartphones. 

 
It also offers customers the functionality of investing in a range of fixed deposit products in both rupees and foreign currencies, obtaining loans against fixed deposits and applying for personal loans.