DFCC Affinity credit cards take propositions to diverse customer segments

Appealing to diverse customer segments and demographics, DFCC Affinity credit cards are an excellent tool for empowering associations and their membership to create new opportunities.

Affinity credit cards provide secure, hyper-personalised payment and lifestyle solutions, flexible redemption options on benefits and value additions for both the cardholder and the Affinity Partner.

Explaining the value of DFCC Bank Affinity credit cards, Vice President Payments and Digital Channels Denver Lewis said, “As the Bank for Everyone, we strive to provide product and service offerings that add value to diverse customer segments. Our Affinity credit cards help to bridge the gap and unite various organisations and their members towards a shared purpose, whilst providing tailored specific benefits that create unmatched value for these customer segments.”

The benefits of DFCC Bank Affinity cards include proportional cash benefits on cardholder spending for the Affinity Partner, thus providing an excellent way to generate new income streams and collaborate with other partners to offer more attractive loyalty propositions. 

Cardholders also enjoy exclusive rewards, including cashback—a unique feature of DFCC Bank credit cards—discounts and a host of other privileges.

Affinity credit cards also allow the formation of strategic partnerships that establish shared objectives that empower transformative ideas and initiatives. DFCC Affinity credit cards have already been issued to members of a range of old boys’ associations.

Any organisation or association is welcome to explore issuing an Affinity credit card to its members through DFCC Bank.