DFCC Bank clinches 4 Golds

DFCC Bank was honoured for its marketing campaigns on digital platforms with four prestigious Gold awards for outstanding creativity, innovation, effectiveness and corporate social responsibility (CSR) at the illustrious awards ceremony held in Mumbai.

The ACEF event, established in 2012-13, is a prominent platform that fosters learning, networking and recognition in customer engagement, branding, marketing and CSR. The event is organised and guided by senior professionals from various industries, including brands and agencies, with advisory members from India, Singapore, Australia, the UAE and Sri Lanka. 

DFCC’s marketing initiatives, a testament to its commitment to innovation and creativity, have been acknowledged on the international stage at the highly esteemed ACEF Global Customer Engagement Awards 2024. 
These awards include, Gold for Creativity in Digital Marketing (Sri Lanka) for the Avurudu Hallmark video, a unique and engaging campaign that celebrated the traditional Sri Lankan New Year, Gold for Innovation in Digital Marketing (Banking sector/Sri Lanka) for the DFCC Galaxy Campaign, a groundbreaking initiative that created awareness about Sri Lanka’s first bank branch in the Metaverse, Gold for Effectiveness in Digital Marketing (Sri Lanka) for the DFCC Aloka Launch Campaign, a female-centric banking proposition that resonated with its target audience and Gold for Event in Successful Use of CSR Activity for its ‘Samata English’ Programme, which provided social empowerment through opportunities for individuals to learn English language communication skills. 

DFCC Bank Vice President/Head of Marketing and Sustainability Nilmini Gunaratne said, “It is indeed an honour to receive these coveted awards and this marks our continuous success in consecutive years being recognised at the ACEF Global Customer Engagement Awards. Our proactive, creative and uninhibited approach to marketing allows us to develop and execute outstanding marketing campaigns that help us stand out as a brand and provide value to society.”