DIMO-Tata launch all-new Tata Xenon Yodha

From left: Diesel & Motor Engineering PLC Chief Operating Officer Automotive Engineering Solutions Mahesh Karunaratne, Executive Director Rajeev Pandithage, Group Managing Director/Chief Executive Officer Gahanath Pandithage, CVIB TATA Motors Head of Sales and Marketing Rajiv Jaiswal and CVIB TATA Motors Country Manager Sri Lanka and Bhutan Soumitra Roy

Diesel & Motor Engineering PLC Managing Director/Chief Executive Officer Gahanath Pandithage hands over keys to a customer

PIX BY KITHSIRI DE MEL

By W.A.N.B.S. Siriwardena

Diesel & Motor Engineering PLC  (DIMO), in partnership with Tata Motors, one of the world’s leading automotive manufacturers, offers an affordable and versatile pickup vehicle for the Sri Lankan market.

The two companies came together to launch the all-new Tata Xenon Yodha, which promises comfort and safety while ensuring smooth cargo transport for effortless daily operations.

Tata Xenon Yodha has been specifically engineered to the Sri Lankan market, with enhanced safety features, as per the market requirement.

This locally assembled Vehicle boasts a 3.0-litre Diesel BS4 Intercooler turbo engine, with the latest safety features such as Steering Column and an ABS brake system. It is also equipped with a loading capacity of over 1250 kilogrammes, ensuring cargo transport for daily operations, ideal for the use of a small or medium-scale business owner.

The vehicle will be available in the market at a retail price of Rs.4.7 million, with down payment and equated monthly instalment options from selected financial institutions.

“As a leading commercial vehicle brand, we have a deep understanding of evolving customer preferences and remain committed to addressing them through the introduction of advanced mobility solutions. The new Tata Xenon Yodha is engineered to meet the demands of customers seeking lower total cost of ownership and superior vehicle performance for higher profitability,” said Tata Motors Commercial Vehicles Head International Business Anurag Mehrotra. 

DIMO Executive Director Rajeev Pandithage expressed confidence in the vehicle, known for its durability, fuel efficiency and comfort, exceeding customer expectations. According to him, the vehicle caters perfectly to the evolving needs of customers in Sri Lanka, seamlessly transitioning between personal and business use. 

“The introduction of Tata Xenon Yodha is also helping in the development of Sri Lankan auto ancillary industry and creating new job opportunities for the locals. With 17 touchpoints across the country, we remain committed to providing our customers with high-quality products and services,” said Pandithage.

Meanwhile, keys to Xenon Yodha pickup were handed over to the first batch of buyers at the launch event held in Colombo.