DSI-Dreamron partner to enhance customer experience

From right: D. Samson & Sons (Pvt.) Ltd Managing Director Thusitha Rajapaksa and Dreamron Group Group Managing Director and CEO Dr. Kishu Gomes share partnership agreement

DSI, Sri Lanka’s largest footwear retailer with a wide variety of local and international footwear brands, announced a partnership with Dreamron, the local cosmetic giant with a large portfolio of hair and skin care products under three different brands Dreamron, Evon and Aurica. 

Accordingly, uniquely-designed sales counters are made available in selected DSI showrooms, to add greater value to the common customers embracing the shop-in-shop concept. 

Under the first phase, Dreamron sales counters are established in the DSI Nawinna factory outlet as well as the DSI showrooms in Wellawatta, Panadura, Negombo and Kurunegala. Under the second phase of the project, Dreamron products will be available at selected showrooms islandwide.

This historical partnership agreement was signed at the recent ceremony at the DSI Nawinna factory outlet that was witnessed by D. Samson & Sons (Pvt.) Ltd Managing Director Thusitha Rajapaksa and Dreamron Group Group Managing Director and CEO Dr. Kishu Gomes, representing the two respected brands, creating real economic value for the country, being truly Sri Lankan business entities with global presence. 

“As a long-standing local corporate, we at DSI, are delighted to partner with another local business on such a venture. We understand how businesses are built throughout generations and are able to feel the true pulse of the people of Sri Lanka. It will be a new experience for our customers to be able to have access to Dreamron products at our outlets. Together with Dreamron, DSI will create a new lifestyle experience,” commented Rajapaksa. 

Commenting on the new partnership, Dr. Gomes said, “We are equally delighted to partner with Sri Lanka’s footwear giant DSI that is owned and run by a family that is committed to the admirable cause of making Sri Lankans independent from an economic perspective and we share the same vision for the country, which makes this partnership so significant for the country’s march towards economic prosperity.”