DSI receives patent rights for new footwear category

D. Samson Industries (Pvt.) Ltd (DSI) recently received the patent rights (Patent No. 19992) for its new category of footwear for the first time in Sri Lanka, including its latest innovation – the common flip-flops with a new trendy look that have a closed-toe concept and aptly named as 
Flipi Shoe. 

The new creation is the first-of-its-kind in Sri Lanka and the world over.
DSI, established in 1962, is the market leader in manufacturing, retailing and a leading exporter of footwear in Sri Lanka. The company currently produces more than 30 million pairs of footwear per year. DSI manufacturing plant is accredited with the ISO 9001:2015 system certification and meets social compliance such as SMETA, SLCP, etc.
“We have worn the commonly known rubber slippers for as long as we can remember. Everyone’s favourite and common rubber slipper has now received the DSI brand treatment, which also includes a stylish kiddies range,” said Product Innovator,  DSI Manager Innovation and Product Development 
Kamal Nandana. 

“However, the new Flipi Shoe has the added advantage of toe protection, due to its protective cover, which makes it safer, comfortable, yet maintaining a trendy look too. This is the hallmark of the quality and integrity of all DSI footwear, which is maintained in all 
its creations.”

DSI’s continuous innovative approach has led to many new products being launched in the market over the years. E.g.: safety shoes and PVC rain boots with ISO standards, phylon soles for sports shoes and slider moulded slipper production for the first time in Sri Lanka, shoes and slippers for diabetic patients, wellness slippers and sandals, etc.  Another key focus with the new product development has been to introduce a sustainable eco-friendly product range to the market. DSI has been successful in launching sustainable footwear products certified for sustainable sourcing and manufacturing under international product certifications FSC, Vegan, Organic, Fair Trade and GOTS, etc.