Dialog partners SLIM to launch ‘SLIM Dialog Brand Week 2024’

From left: Chamil Wickremasinghe - Human Resources, Events & Corporate Affairs, SLIM, Sanath Senanayake - CEO/Executive Director, SLIM, Kevin Almeida, Project Chair-SLIM Brand Week, Shayana Kristeen - Marketing Manager, Dialog Axiata PLC, Aaqib Reyal - Marketing Manager-Masterbrand and Strategy, Dialog Axiata PLC, Ashani Senaratne – Senior General Manager-Marketing, Dialog Axiata PLC, Harsha Samaranayake – Vice President, Brand & Media, Dialog Axiata PLC, Muhammed Gazzaly – Head of Digital Marketing, Dialog Axiata PLC

Dialog Axiata PLC and the Sri Lanka Institute of Marketing (SLIM) have announced the launch of SLIM Dialog Brand Week 2024, a three-day symposium focused on the theme ‘What is Yet to Come’ in the context of brands, commerce and emerging technologies in Sri Lanka and around 
the world. 

The transformative event set to be held at Waters Edge from March 13th to 15th, aims to bring together Sri Lanka’s marketing professionals to inspire, educate and empower, as well as explore how brands can contribute to Sri Lanka’s economic resilience and growth amidst the backdrop of a challenging few years for local markets. 
With over 30 international and local speakers participating in 15 plus sessions covering topics such as effective storytelling, digital brand building, brand entrepreneurship, leveraging technology for personalised insights and more, the event has emerged as the premier conference on marketing in Sri Lanka. 
The forum has also gone a step further this year with an additional focus on inclusivity, and how branding impacts functions beyond departments, divisions, and sectors, with professionals outside the realm of marketing encouraged to attend. 

Commenting, Kevin Almeida, Project Chair said, “The best in the business will share their experiences with solution-driven views in addition to having enhanced engagement activities for audience interaction. The evening event will be across 3 days, which will have curated sessions that touch on critical ‘need-of-the-hour’ topics to find the brand marketing solutions necessary to drive a true resurgence in Sri Lanka’s economy. This year too, day 3 morning sessions will be special as we are dedicating the morning session for school children (age 15 and above), to inspire in them a passion for and awareness of practical marketing & branding, which we believe will be valuable knowledge for our future leaders”.
Speaking on the partnership Harsha Samaranayake, Vice President of Brand and Media, Group Marketing, Dialog Axiata PLC said, “The event will enable young marketers to be exposed to global thinking and local best practices leading an overall improvement in branding practices across the country. We extend our best wishes for a successful 
brand week.”