Diamond Best Food unleashes new offerings and online shopping experience

From left: DBF Head of Marketing Rimzan Farook, CEO Shammi Karunaratne, Group Director Shuhaib Thawoos, Daraz Chief Commercial Officer Oshan Ranatunga, Category Director Dushan Kahandagamage and Head of Brands Shimry Naizer

Diamond Best Food (DBF) is making waves in the food industry with its rapid expansion of brands and innovative new products. 

Its commitment to quality and variety has led to an impressive portfolio that includes Diamond Milk Powder, Roza Pasta, Roza Spaghetti, Roza Jumbo Shells, the Zara 3in1 range, Diamond Oats, Diamond Muesli, Diamond Mackerel, Diamond Tuna and many more. Each product reflects its dedication to meeting the diverse tastes and needs of its consumers.

In a significant move to enhance its online availability, DBF has partnered with Daraz, one of the leading e-commerce platforms in the region. This collaboration not only broadens its distribution channels but also ensures that its high-quality products are easily accessible to the consumers across various locations.

As part of its much-anticipated 11.11 promotion, it is thrilled to offer discounts of up to 20 percent on a wide range of products. The customers can take advantage of bundled offers and receive complimentary 25g sachets of Zara when purchasing Roza Pasta. This initiative is designed to provide an exhilarating online shopping experience that delights its consumers while showcasing the best of what DBF has to offer.

With these exciting developments, DBF is poised to redefine online grocery shopping by delivering exceptional value and convenience directly to the consumers’ doorsteps. Join DBF in celebrating this new chapter as it continues to innovate and expand its offerings.

“Delighted to see a homegrown brand like DBF be a part of the Diamond tier during the biggest online sale in the country, Daraz 11.11 and its proactive approach towards embracing omnichannel routes to consumers is commendable. We hope to see similar brands grow with the help of Daraz and e-commerce, so they achieve the specific targets they set while my team supplements their internal plans and targets,” said Daraz Sri Lanka CCO Oshan Ranatunga.