Eva and SLRC launch menstrual health campaign for schools

Standing from left: Dr. Siddhartha Nanayakkara - Consultant at Sri Lanka Red Cross Society, H. N. Perera - Additional Education Director – Administration at the Western Province Education Department,  Jagath P. Abeysinghe - Vice President at Sri Lanka Red Cross Society, Suresh Srinivasan - Group CEO at Capital Maharaja Group, Roni Chacko – CEO at ICL Brands (Pvt) Limited and Selonica Perumal, Director Marketing at ICL Brands (Pvt) Limited

Eva joined forces with the Sri Lanka Red Cross Society (SLRC) to launch an island-wide Menstrual Health and Hygiene Awareness Programme. 
Aimed at reaching schools across the island during 2025, this initiative seeks to equip students with vital knowledge while addressing stigmas surrounding menstruation. 
The launch event was held on 9 December at the Sri Lanka Red Cross premises in Colombo, marking the beginning of this transformative effort, setting the stage for a nationwide movement towards enabling awareness, knowledge, and inclusion. Speaking at the launch event, Vice President of the Sri Lanka Red Cross Society, Jagath Abeysinghe said, “Together with Eva, we are striving to reshape perceptions and build a future where young women can embrace menstruation with dignity and confidence. Taking an inclusive approach, we aim to maximise our reach and spread awareness about this important social issue.”

Additional Education Director – Administration at the Western Province Education Department, H. N. Perera added, “Education is not just about academics but understanding one another. This initiative addresses a pressing need for our youth, empowering both girls and boys to approach menstruation with sensitivity and respect.”