Fouzul Hameed to present exclusive Envoy Concept 2018

Hameedia Group Operations General Manager Chinthaka Wanigasekara, Hameedia Group Managing Director Fouzul Hameed, The Kingsbury Colombo General Manager Alexandre Diaz-Albo, The Kingsbury Colombo Director of Rooms Daminda Jayawardena and Hameedia Group Business Development and HR Head Ameer Hamza

Hameedia, Sri Lanka’s leading menswear specialist will soon present the fifth edition of its annual fashion showcase – Envoy Concept 2018.

This year, the show will run under the theme ‘CurioCity’, and is meant to inspire urban men to embrace their curiosity and intrigue when it comes to fashion, grooming and the latest style trends. The event will feature seven exclusive clothing collections including Down to Earth, Art in Loom, Contemporary, De Rigueur, GENZ, Prince of Wales and Celebrate Life, which will be made available at Hameedia outlets islandwide during the course of 2018.

The Envoy Concept show is a one of its kind in the country and derives its inspiration from global and international standards of menswear fashion. This year’s theme ‘CurioCity’ is meant to encourage gentlemen from all walks of life and professional backgrounds, to learn more about the latest trends in the fashion industry, so they can equip themselves with the knowledge and expertise needed to put together a mix of chic, eclectic, trendy and timeless looks.

The fifth edition of Concept will be graced this year by the presence of Jack Eyers - Mr. England 2017/2018 who is also the Brand Ambassador of Envoy London. He will be attending the event, along with his two colleagues, Jack Hesslewood – First runner up, Mr. England 2017/2018 and Zac Oldershaw – Second runner up, Mr. England 2017/2018.

Envoy Concept 2018 will present exclusive collections that draw on the latest fashion trends and embody elegance and sophistication; two quintessential elements of fashion. The collections will feature shirts, trousers, jackets, kurthas, printed shirts, smart casual must-haves, pieces for power dressing, as well as an array of formal attire. Tailored with the finest fabrics and embellishments, each collection has been designed to encapsulate the essences of confidence, boldness and suavity that together will enable gentlemen to step out in style on every occasion. With its consistent commitment to upholding global standards, Hameedia continues to complement every man’s sense of style and fashion by enabling him to look his best at all times.

Commenting on the highly anticipated Envoy Concept 2018 show, Hameedia Group Managing Director Fouzul Hameed said: “The Concept show is at the forefront of the Sri Lankan fashion industry and is the most highly anticipated men’s fashion event of the year. Initiated as a stepping stone to transform the menswear fashion industry in the country, each year the show has become bigger and better and now features an expanded portfolio of world-class garments. 

This year, we are delighted to have our Envoy London Brand Ambassador, Mr. England 2017/2018 and the first and second runners up from the competition attending the showcase. As a Sri Lankan brand, we are extremely proud to have partnered with such a prestigious international event such as the Mr. England competition, and we look forward to Jack Eyers and his colleagues being a part of this year’s event. The ability to make a strong fashion statement can bolster a man’s self-esteem whilst speaking volumes about his personality and character. The Concept 2018 show offers an extensive range of the latest and most contemporary designs and outfits that meet the needs and styles of modern men with varying tastes and personalities.”