Glomark wins big at Retail Asia Awards 2021

Senior Management Team of Softlogic Supermarkets– Standing (from left): Shalinka Seresinhe (Chief Financial Officer), Charith Gunathilaka (Head of Strategy and Business Development), Suren Perera (Head of Human Capital Retail Sector), Kanchana Premaratne (Head of Commercial & Supply-Chain), Thusitha Karunadasa (Head of Projects), Natarajan Govindarajan (Director Operations). Seated left to right: Gayan Caldera (Head of Marketing), Andrew Dalby (Chief Executive Officer)

Marketing Team of Softlogic Supermarkets - Standing (from left): Shamitha Dewanarayana (Assistant Brand Manager), Sachith Karunarathna (Assistant Manager Graphics & Digital Solutions), Gayan Caldera (Head of Marketing), Dilshan Aponso (Brand Manager), Nayanapriya Dias (Brand Manager). 
Seated: Poornima Madushani (Brand Assistant)

The youngest brand in Sri Lanka’s modern trade fraternity, Softlogic Glomark won big at 2021 Retail Asia Awards recently, winning the ‘Supermarket of the Year – Sri Lanka’ and ‘Digital Innovation of the Year – Sri Lanka’ awards for revolutionizing the supermarket industry within a short time. 

Glomark redefined the industry in terms of technology use to deliver convenience and agility while disrupting the modern retail trade landscape in Sri Lanka.

“It is a proud and an exciting occasion to be recognized with two awards. Winning the Supermarket of the Year Award – Sri Lanka at the Retail Asia Awards 2021 signifies the dedication and the hard work put in by the entire team. 

Glomark is committed to elevate the lifestyles of Sri Lankans by personifying a global supermarket experience. With this award we have renewed our commitment to the retail sector and the Sri Lankan consumers,” said Andrew Dalby, CEO of Softlogic Supermarkets (Pvt) Ltd.

Softlogic Glomark is known for its widest selection of goods sourced from around the world and delivering freshness, high quality for a one-of-a-kind customer journey harnessing the best of technology for a superlative consumer experience.Through initiatives such as Sri Lanka’s first Self-Checkout counter operated outlet, Glomark’s E-commerce platform (www.glomark.lk) offers the largest supermarket product range in the country with doorstep delivery within 4 hours; and with a strategic partnership with PickMe, Glomark also became the first mainstream supermarket in Sri Lanka to offer an omnichannel customer experience. 

Glomark has expanded its foot print to 11 stores with two formats – Softlogic Glomark (Medium & Large sized Superstores) and Softlogic Glomark Essentials). This is part of a strategy to have the larger format of Softlogic Glomark along with the mini format Glomark Essentials as part of Softlogic’s plans for rapid expansion and growth of the Glomark brand. Alongside opening its 11th outlet, the flagship stores under the Glomark brand amidst COVID – 19, Glomark made the inspiring decision of conducting the entire launch campaign digitally. 

Adding further, Head of Marketing at Softlogic Supermarkets Gayan Caldera, said, “Glomark offers an inspirational supermarket experience. The digital campaign was introduced to inspire our customers, competitors and communities to rally around for this very special landmark occasion. The campaign is unique since all event communication activities were carried out digitally. 

This not only helped Glomark to disrupt the entire landscape of Social Media message tonality, but also helped to carry out a very successful awareness drive related to our flagship store opening at CR & FC – Colombo 07, whilst maintaining proper safety measures amidst the Covid-19 epidemic. 

The dynamics of the entire campaign was based on a reciprocal tone created, by which the background of the campaign was established for hearty conversation to be continued interestingly and engagingly with industry stakeholders across digital platforms, harping on the digital freedom of speech.”