INSEE Ecocycle continues beach cleanups under PLEASE Project to address national plastic pollution

INSEE Ecocycle is continuing the beach clean-up efforts in line with its commitment to combating coastal plastic pollution through three recent beach clean-ups as part of thePlastic Free Rivers and Seas for South Asia (PLEASE) project. The World Bank funded the PLEASE Project, which was implemented by the South Asia Cooperative Environment Program (SACEP) with support from the United Nations Office for Project Services (UNOPS). It aims to catalyze actions that reduce the flow of plastic pollution into South Asian seas.
So far, INSEE Ecocycle has completed beach clean-ups along coastal areas in Norochcholai near the Lakvijaya Power Plant, Nuraicholai Casuarina Beach and Nimalapura. Over 700 kg of plastic waste in total were removed during the cleanups. “Each clean-up is a reminder of the crucial role we play in safeguarding our oceans and preserving the natural beauty of our beaches,” said Sujith Gunawardhana, General Manager of INSEE Ecocycle. 

“By actively reducing plastic waste pollution, we are making a tangible impact toward environmental preservation and fostering a mindset of responsibility and accountability in the community.” Through these ongoing initiatives under the PLEASE project, INSEE Ecocycle continues to champion beach clean-ups and raise awareness of plastic pollution, encouraging communities to embrace the principles of reduce, reuse, and recycle. 
At the project’s core is the women-led Material Recovery Facility (MRF) in Puttalam to recover plastic, put it back into the loop, and manage residual plastics using co-processing in an environmentally friendly manner. With more initiatives planned, INSEE Ecocycle remains committed to its vision for a cleaner, greener Sri Lanka, ensuring a sustainable environment for future generations.