Ideal First Choice to introduce Gulf Oil lubricants to Sri Lanka

From left: Ideal First Choice Head of Business Sanjeewa Kasthuriratne, Ideal First Choice Deputy General Manager Danushka Walpola, Ideal Group Founder and Chairman Nalin  Welgama, Ideal First Choice Director Ideal Motors Chaminda Wanigaratne, Gulf Lubricants India Head Business Development Cluster Markets Gagan Mathur and Lanka Ashok Leyland Deputy General Manager Vipin Ohri, at Gulf Lubricants launch in Sri Lanka

Ideal First Choice (Pvt.) Ltd, a fully-owned subsidiary of the Ideal Group, recently partnered with Gulf Oil Lubricants India to offer Gulf Oil lubricants to the Sri Lankan market.

Gulf Oil has appointed Ideal First Choice (Pvt.) Ltd as its national distributor for its products and to launch the brand in the Sri Lankan market. A celebratory event marking this momentous milestone was held at JAIC Hilton, Colombo, recently. 

Gulf Oil is part of the Hinduja group, one of the largest diversified groups in the world spanning across continents. 

Ideal First Choice and Ideal Motors Director Chaminda Wanigaratne commenting on the partnership said, “We are pleased to announce the appointment of Ideal First Choice as Sri Lanka’s national distributor for Gulf Oil. As part of our association with Gulf Oil, we look forward to providing high-quality products and a unique lubricant brand to all of our clients.”

“We have also begun the process of appointing local dealers for Gulf lubricants covering all districts across the country,” Wanigaratne added.

In 2008, the government in order to introduce lubricants to the local market, liberalised the lubricant market place giving opportunities to the private sector to introduce various lubricant brands to Sri Lanka. 

Gulf Oil President APAC and Gulf Oil Lubricants India Ltd MD and CEO Ravi Chawla said, “We are delighted to have partnered with Ideal First Choice as the national distributer in Sri Lanka.

The country consumes about 64,000 kilo litres of lubricants annually. Sixty-eight percent of this is used for automobiles and the remainder for industrial lubricants and greases. We aim to provide consumers with high-quality lubricants for the automotive and industrial sectors. I am sure this partnership will grow to benefit the industry.”