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Jaffna’s tourism boom lifts Jetwing Jaffna to new heights

29 Jul 2024 - {{hitsCtrl.values.hits}}      

Jetwing Jaffna experienced a significant financial upswing in the fiscal year 2023/24, achieving a 60 percent improvement in performance compared to the preceding year. 

This positive trend reflects the property’s ongoing success in establishing itself as a leading luxury city hotel within the northern peninsula. Additionally, occupancy rates have demonstrably increased, rising from 37 percent in the previous fiscal year to 61 percent in 2023/24.

Jetwing Jaffna Hotel is owned by Yarl Hotels Private Limited, which was jointly promoted by MMBL Pathfinder Group of Companies, Jetwing Hotels and Regency Teas.

Jaffna is increasingly gaining popularity as a tourist destination, owing largely to its well-developed transportation infrastructure. This network encompasses road, rail, sea and air travel options, facilitating convenient access for visitors. Jaffna International Airport, located in Palaly, further enhances connectivity by offering international flights, including direct connections from India.

Jetwing Jaffna Hotel was one of the first of its kind to welcome guests to the vibrant city of Jaffna. At seven stories high, Jetwing Jaffna stands out as a symbol of luxurious Sri Lankan hospitality in the northern peninsula. Each of the 55 deluxe rooms at Jetwing Jaffna embodies a unique blend of contemporary comfort and rich cultural heritage. Adorned with traditional artwork depicting the region’s fascinating history, the rooms feature furnishings bathed in rustic northern colours, resulting in a distinctly modern living space. As one of Jaffna’s tallest structures, the hotel boasts a rooftop offering arguably the best viewpoint on the peninsula – with panoramic views of the city, lagoon, and lands beyond.

Jetwing’s commitment to sustainable tourism remains steadfast at Jetwing Jaffna. The hotel actively minimises its environmental impact through the utilisation of solar thermal systems for hot water generation. Additionally, effluent treatment plants effectively process the hotel’s wastewater through biological treatment methods. Recognising the region’s aridity, Jetwing Jaffna employs a reverse osmosis plant to purify groundwater, ensuring guest consumption without further straining water-stressed resources.