MAS elevates femtech apparel solutions relaunching femography

With a focus on inclusivity, femography offers solutions addressing menstrual & pelvic floor health, maternal health, and menopause

MAS Holdings, South Asia’s largest apparel tech manufacturer, a US$ 2 billion conglomerate, announced the relaunch of their B2B brand femography, formerly known as FemTech@ MAS, which was established in 2014.

Impacting the lives of over 9 million women, since its inception, by providing clothing solutions for their journey from menarche to menopause, femographycontinues to grow and impact feminine lives globally.

Elevating feminine wear that boldly addresses topics generally considered unconventional, femography hopes to strengthen its efforts by providing innovative, quality and comfortable clothing that meets the intimate needs of all feminine beings during different stages of their biological journey. 

The announcement was made at MAS’ launch event held on the 19th of October and was graced by keynote speaker Jessica Platt, anthropologist, women’s health champion, storyteller and founder of the Cambridge Collective for Women’s Health.

Addressing the audience in her speech, the CEO of femography, Maria del Pilar said, “I am honoured to announce the re-launch of one of our most impactful brands. FemTech @ MAS, now known as femography, set out with a purpose in 2014, where we boldly took on the challenge of addressing the unmet/unseen needs across the feminine journey. 

Enabling a New York-based startup to upscale its portfolio with reusable period underwear and launching MAS’ B2C brand, ‘Become,’ that leveraged industry-first apparel technology to help ease hot flushes and night sweats among those going through menopause, have been two significant initiatives spearheaded by this amazing team.”

Primarily focused on solutions addressing menstrual & pelvic floor health, maternal health, and menopause, along with a focus oninclusivity and protection of bio-diversity, femography will continue to invest in innovative apparel technology that boosts female health, confidence and comfort.