Daily Mirror - Print Edition

Mackly and SEDA introduce new clothing categories

16 Mar 2024 - {{hitsCtrl.values.hits}}      

In response to today’s active lifestyles, SEDA unveils SEDA Black Active, showcasing high-performance activewear with sleek designs and advanced fabric technology for optimal comfort and performance during workouts and outdoor activities

Founded in 2017, Mackly, the sleep and loungewear brand that caters to both kids and moms, has today expanded its brand portfolio with the introduction of SEDA, targeting both teens and adults. This expansion includes new categories such as SEADA Teens, SEDA Innerwear, and SEDA Black Active.
SEDA’s expansion includes a stylish collection targeting teenagers, featuring trendy graphic t-shirts and versatile unisex sets designed to resonate with the fashion preferences and dynamic lifestyles of young adults. Additionally, SEDA introduces a luxurious wedding collection, epitomizing elegance with satin and lace, offering premium options for brides on their special day.


In response to today’s active lifestyles, SEDA unveils SEDA Black Active, showcasing high-performance activewear with sleek designs and advanced fabric technology for optimal comfort and performance during workouts and outdoor activities.
Meanwhile, Mackly has  introduced Kids Active, an environmentally conscious line of activewear for children, featuring vibrant sports bras, colorful prints, and essential silhouettes tailored for various activities like sports that involve dynamic movements, agility, and physical exertion, requiring specialized clothing that support athletes’ performance and comfort during play such as football, tennis, and basketball. Complementing this, Mackly presents the Leak-Proof Panty for girls, seamlessly blending functionality, comfort, and style to provide a reliable solution for their hygiene requirements.


Mackly has also obtained an exclusive license for Paw Patrol cartoon character merchandising. The Mackly store at One Galle Face, which also stocks the SEDA range, provides a delightful shopping experience, catering to the entire family.
The Mackly e-commerce platform offers exclusive bundles, limited-edition collections, and early access to the latest designs. Recognized for excellence in India, Mackly.com received the Best Emerging E-commerce Brand award from Myntra.