Maliban to gain improved access to India following strategic partnership with Reliance

Maliban, one of Sri Lanka’s largest manufacturers of confectioneries, will have improved access to the Indian market as it has joined hands with Reliance Consumer Products Limited (RCPL), the FMCG arm and a wholly owned subsidiary of Reliance Retail Ventures Limited (RRVL). 

With the new partnership, RCPL aims at developing unique propositions that will strengthen its portfolio in the biscuit segment.

“With a leading market position, Maliban has deep-rooted heritage and credibility. With this strategic partnership between RCPL and Maliban, we will not only be strengthening our FMCG portfolio through a great brand, but will also be able to offer an excellent value proposition through quality products to our Indian consumers,” said Reliance Retail Ventures Limited Executive Director Isha Ambani in a statement.

She expressed confidence in further expanding the excellent consumer equity and reach that Maliban has built over 70 years, given that Reliance is a custodian of several widely known global brands in India and being well-positioned to carry out the endeavour. 

According to Maliban Group Managing Director Kumudika Fernando, the complementary strengths of the two organisations will enable the entities to bring the unique and highly sought-after tastes of Maliban to India’s discerning consumers. 

“We look forward to collaborating with Reliance Consumer Products towards this shared objective to provide Indian consumers with world-class products,” he said.

While Maliban, has grown to become a heritage brand and household name in Sri Lanka offering a range of quality products including biscuits, crackers, cookies and wafers, RCPL aim is to bring to Indian consumers a bouquet of domestic and globally recognised consumer brands and product choices that offer superior value proposition with exceptional quality.