NCCSL conducts Market Research Insights workshop

The National Chamber of Commerce of Sri Lanka (NCCSL) recently concluded a comprehensive workshop titled ‘Market Research Insights and Analytics for Business Competitiveness’ recently, at the National Chamber Auditorium. 

The event attracted participants from diverse industries, including entrepreneurs, brand management, marketers and business development professionals, all aiming to enhance their strategic approaches through effective market research. The workshop focused on understanding market opportunities and consumer behaviour, offering hands-on experience in designing research processes and using advanced technology for data analysis.

Waruna Kathriarachchi, an expert with over 25 years in market research and a former Director at Nielsen Sri Lanka, served as the lead presenter. His session covered crucial topics such as analysing consumer behaviour, understanding the market landscape and applying data-driven insights for competitive advantage. Through practical applications, he demonstrated how businesses can leverage market research for sustained growth. A team from Crowdsnap provided data analysis expertise using customised AI tools, which can be used by individuals in their internal market research requirements. Complementing the session Niroshini Kathiravel, an experience qualitative researcher and Brand Strategist at Unilever Sri Lanka, conducted an insightful session on qualitative research. She emphasised the importance of understanding consumer sentiments and using qualitative analysis to create an overall view of market dynamics, equipping attendees with effective methods for capturing consumer insights. Participants found the workshop’s blend of qualitative and quantitative research techniques highly valuable.