NDB Pixel account to empower teens

In a significant move aimed at fostering financial independence and encouraging a culture of saving among the nation’s youth, NDB Bank has introduced its latest offering, NDB Pixel.

This innovative digital account is designed specifically for teenagers aged 13 to 18, providing them with the tools and resources to build a strong financial foundation for their future.

NDB Pixel is more than just a digital account; it’s a step towards nurturing the financial literacy of young Sri Lankans. With an initial deposit of just Rs.5,000, NDB hopes to instil in the younger generation the discipline and habit of saving, with a particular focus on their future educational needs. By equipping them with the knowledge and means to manage their finances responsibly, NDB Bank is setting them on a path towards a more secure and prosperous future.

The benefits of NDB Pixel are tailored to meet the unique needs of teenagers while simultaneously offering higher interest rates. The account also comes with a range of features designed to empower young account holders, including a debit card and mobile banking facilities through the NEOS Pixel digital account. These tools allow teens to experience a degree of financial independence, enabling them to manage everyday expenses such as tuition fees, school supplies and even online transactions.

With NDB Pixel, the bank hopes to provide young people with the financial freedom and confidence to make informed decisions about their money, giving them a head start on their journey to success. As they manage their own savings and expenditures, teenagers will learn the value of money and the importance of planning for the future—skills that will serve them well throughout their lives.

Nonetheless, NDB has also considered concerns that parents/guardians may have about their child being given access to a mobile app and a debit card. The NDB Pixel account can only be opened with the consent of the parent/guardian. 

Further, the bank also offers the additional security and comfort to these parents/guardians of being able to track and monitor the transactions carried out by their child through SMS alerts for each transaction to the parent/guardians designated mobile number.