Pepsi unveils new film and festive-edition packs

Ringing in the festive cheer with a Christmas special campaign, Pepsi recently unveiled its new TVC. 
The cheery film perfectly captures how Pepsi is a drink for all seasons, especially the celebrations and perfectly captures the joyous time of Christmas. Pepsi has also introduced limited-edition festive-inspired PET bottles featuring the ultimate symbol of the Christmas, Santa Claus coupled with the brand’s irreverent SWAG.

The lively Pepsi film starts with everyone’s favourite Santa Claus, dressed in a Pepsi Cool attire, checking into the airport. Here the airport staff is stunned to learn about Santa’s unusual home, the classic North Pole. Observing the startled expressions, Santa uses his charm and magic to transport everyone to the enchanted wonderland through a Pepsi bottle. The film ends with Santa Claus sipping Pepsi from a limited-edition Christmas pack and making everyone rush to get one for themselves. 

Speaking on the TVC, PepsiCo Senior Marketing Director Sri Lanka Region Anuj Goyal said, “The year-end festive period is a time when consumers unite to celebrate moments of togetherness with their loved ones. Through this campaign, we aim to reiterate that Pepsi is a beverage, which can be enjoyed with friends and family, across all seasons and especially during such festive moments that matter the most to our consumers. Our chirpy festive campaign film brings a touch of SWAG to the traditional Santa Claus and spreads the holiday cheer by making it more enjoyable for the consumers.”