Pidilite Lanka plans product development and aggressive market expansion

Pidilite Lanka announced its new phase of development and an aggressive expansion drive, following the acquisition of Chemifix, a leading adhesive material marketer in Sri Lanka. 

Introducing a range of new ‘Smart Look’ Chemifix range , Vishal Malhan, Director Pidilite Lanka Pvt. Ltd said: “While we will maintain Chemifix’s renowned adhesive range with its trusted performance, the ‘Smart New’ packaging is designed to further stand out &appeal to customers.We are also launching 2 new adhesive brands under Chemifix umbrella, in the household and art and craft segment.

A pioneering brand of white adhesive,Chemifix has been providing adhesive solutions across multiple industries including carpentry, stationery, parquet flooring, packaging, paper conversion and household adhesive requirements etc. for over 45 years. 

Pidilite Lanka’s current and future development plans spring from this strong base. “While we will maintain the proud heritage of Chemifix that has made it a well-known brand, we have well-strategized plans in place to take the brand to the next level,” commented Ramani Ponnambalam, Director – Pidilite Lanka Pvt Ltd.
As part of this market expansion drive, Pidilite Lanka has already initiated introduction of an innovative range of adhesives catering to household repair and art and craft needs of kids. 

The new Chemifix Kids Glue is available in many sizes across all key stationary outlets across Colombo, Kandy & other main towns in the country. 

What is unique about this glue is that it has been designed keeping the kids in mind. With an aim to give wings to their imagination, Chemifix kids glue comes in a fun and lively pack design with a lovable ‘elephant’ mascot whom the kids can associate with!

Again, Chemifix Superglue, apt for small, instant repair needs of households will currently be available across stationary outlets as well as key FMCG/Groc. and provision stores in Sri Lanka. Attractively priced at Rs. 20., this 1g superglue helps to join almost anything be it ceramic artefacts, broken mobile covers, children’s toys etc., making it a must have at every home Pidilite is known across the world for building strong brands, backed by innovative solutions, superlative performance and strong consumer connect.