ProMate supports visually impaired students’ education

ProMate Business Development Manager Pradeep Perera hands over exercise books to Balangoda Yashodara Deaf and Blind School Principal  

Leading stationery manufacturer ProMate Sri Lanka participated in an impactful book collection drive recently to help visually impaired students pursue their studies, engage in communication and interact with the world. 
ProMate is a product of one of the most famed and oldest pioneer book publishers in Sri Lanka, Ratna Publishers.
Supporting this worthy cause, ProMate lent its extensive branch network as collection points for the public to donate used CR notebooks. It was noted that each book provides six pages that can be used for Braille writing. By upcycling used books, ProMate realised that it could maximise resources for visually impaired students’ education.
As part of the campaign to create awareness for the cause and educate the public on upcycling used books, the company also collaborated with advertising agency Ogilvy to create a heartwarming video. The video depicts how students can pass down used books to benefit those who are visually impaired, just as families hand down toys or clothes between siblings.

Volunteer Sri Lanka, a non-profit, also partnered to expand the reach of drop-off locations using its volunteer base across provinces, widening the collection network.