SL apparel exporters in Las Vegas to promote manufacturing excellence

In an effort to increase the market share in the United States, Sri Lankan apparel exporters are currently promoting the industry’s manufacturing excellence at the Magic Sourcing Exhibition in Las Vegas, USA.

The Sri Lanka Export Development Board (EDB) in collaboration with the Sri Lanka Missions in the USA and Commercial Law Development Programme of the United States Department of Commerce, organised a Sri Lanka country pavilion with nine Sri Lankan companies at the Magic Sourcing Exhibition.

MAGIC Las Vegas is one of the world’s largest fashion marketplaces with a high-energy fashion experience, which is held biannually in February and August at the Las Vegas Convention Centre. It is the most comprehensive destination for fashion buyers and brands to discover new and emerging brands, explore the latest trends, connect with fashion insiders and gain industry insights. 

The exhibition is expected to help accelerate sales pipelines and fosters new and refreshed business connections, with access to a growing global audience of young contemporary and trend-driven retailers and buyers, the EDB said in a statement.  The fair showcased men’s and children’s apparel, footwear, accessories and manufacturing resources around the world. Over 2,600 exhibitors from 45+ countries participated in the MAGIC Las Vegas event in August 2022 and it offered opportunities for participants to expand their knowledge by taking part in over 50 free seminars and panels led by the industry experts.

Lucky Industries (Pvt.) Ltd, JK Garments (Pvt.) Ltd, JIA Moda (Pvt.) Ltd, Kash Garment (Pvt.) Ltd, Haward Fashion (Pvt.) Ltd, Queens Work Ware (Pvt.) Ltd, Colmans Garments (Pvt.) Ltd, Sarasavi Exports (Pvt.) Ltd and Screenline (Pvt.) Ltd showcased and promoted a wide range of apparel products at the Sri Lanka pavilion, ranging from ladies’ dresses and blouses, active wear, work wear, men’s shirts, underwear, children’s wear, socks and garment printing capabilities for the USA market.  Sri Lankan companies had the opportunity to meet several North American and South American buyers and received good response on the quality of the products manufactured in Sri Lanka.