SLIM Brand Excellence Awards Briefing Session reveals new award criteria for 2022

From left: SLIM, President, Nuwan Gamage, Head of Jury, Imal Fonseka, SLIM, VP Event, Gayan Perera , SLIM, Project Chair, Kavi Rajapaksha  .Pic by Waruna Wanniaraachchi

Sri Lanka Institute of Marketing launched the 21st Edition of the SLIM Brand Excellence Awards 2022 on August 22nd 2022, on a quest to celebrate brands that have kept their growth strategy alive despite challenging circumstances. 

This year’s edition, aptly themed, ‘Mettle of Resilience’, has been launched with a brand-new evaluation process. This was briefed in depth at an event held on September 5th at JAIC Hilton.

The SLIM Brand Excellence Awards looks to bestow five primary and ten special awards to recognise the efforts of brands that have managed to disrupt local and global markets through the tactful coupling of strategy, creativity and innovation to take their operations to the next level.  

The audience at the briefing session was welcomed by the president of Sri Lanka Institute of Marketing, Nuwan Gamage, who stressed the need for marketers to step up to help take Sri Lanka’s branding forward, which he stated was a direct solution to the current issues. 

The Head of Jury, Imal Fonseka and the Project Chairperson, Kavi Rajapaksha, then took the audience through the latest evaluation criteria, which would support both the entry crafting process and the second-round presentations.

The Q&A session that followed was rich with questions about the latest process and what the jury expectations are were clearly discussed with the help of many questions that came both from the physical audience present at the venue and the digital audience joining online.

The briefing was enriched by the two sessions carried out by the official creative partner Shift Integrated on “Let’s tell a good story” and the official digital partner Loops Integrated on “Getting Your Customers’ Attention”.  They were aimed at further helping the marketers to craft their brand story better and to know what digital parameters to monitor and present to win the coveted awards on offer. 

The five main award categories include Product Brand of the Year, Service Brand of the Year, Glocal Brand of the Year, Local Brand of the Year and Export Brand of the Year. The ten special awards added to this year’s awards night include Innovative Brand of the Year, Turnaround Brand of the Year, Best New Entrant of the Year, B2B Brand of the Year, CSR Brand of the Year, Online Brand of the Year, SME Local Brand of the Year, SME Export Brand of the Year and the two new categories Agile Brand of the Year and Green Brand of the Year.