SLIM Brand Excellence Awards latest edition opened for entries

On a quest to celebrate the finest brands in Sri Lanka, Sri Lanka Institute of Marketing (SLIM) announces the launch of the 21st edition of the SLIM Brand Excellence Awards 2022. 

This year’s edition, aptly themed ‘Mettle of Resilience’, opened for entries on August 21, while the closing date for entries will be September 22. 

The five main award categories include Product Brand of the Year, Service Brand of the Year, Glocal Brand of the Year, Local Brand of the Year and Export Brand of the Year. 

The 10 special awards added to this year’s awards night include Innovative Brand of the Year, Turnaround Brand of the Year, Best New Entrant of the Year, B2B Brand of the Year, CSR Brand of the Year, Online Brand of the Year, SME Local Brand of the Year, SME Export Brand of the Year and the two new categories Agile Brand of the Year and Green Brand of the Year.

All entries are judged by a posy of the country’s most respected, experienced professionals, who follow a careful and precise evaluation procedure to determine the brands, brand custodians and entrepreneurs most worthy of recognition. 

“As a nation, we are going through tragic economic conditions. However, despite all these challenges, some of you have found the opportunity and means to survive with very creative ways of reaching out to engage and offer the best to your consumers. Slim Brand Excellence is there to appreciate those strategic masterminds, who kept their brand flags flying high,” SLIM 2022 President Nuwan Gamage stated.

“It is now more than ever the strength of our brands and our brands strategies are tested. Whilst most opted to halt brand building activities in the face of recurring challenges, there were those that understood the importance of strengthening brands and hustled to find ways to carry out activities that really engaged consumers, providing them with the much-needed solutions during turbulent times,” SLIM Brand Excellence 2022 Project Chairperson Kavi Rajapaksha remarked.

Commenting on the same, Slim Brand Excellence 2022 Head of Jury Imal Fonseka stated, “‘Weird times’. It’s a phrase I’ve both used and heard on multiple occasions people and corporates try to make some degree of sense of the significant changes to all aspects of their lives and way of doing business. Seemingly overnight, the rules of the marketer’s game have changed. Looking forward to many compelling cases of true brand excellence during extraordinary time.”

Continuing on, SLIM VP Events Gayan Perera stated, “Year-on-year, Sri Lanka continues to face challenges, where the gravity or the impact of each challenge remains greater than the one before. In such a context, the sheer resilience of our brands has become the key yardstick to evaluate their excellence. This year too, amidst a plethora of challenges, SLIM Brand Excellence is on the verge of opening its doors to and recognising a collection of resilient brands that kept its brand promise to consumers despite difficult market conditions.”