SL’s first virtual city Traverse unveiled to local biz landscape

Traverse, Sri Lanka’s first virtual city, launched by national ICT provider SLT-Mobitel, was debuted yesterday in Colombo.

The aim of the virtual city is to provide opportunities for growth and a platform for innovation while helping Sri Lankan businesses to increase their relevance and value in the fast-expanding digital economy. 

The initiative was unveiled at the Wyawasaya-2022 trade and educational exhibition that kicked off yesterday.
Traverse will include a shopping complex, banks, virtual exhibition centre, embassies, film hall, gaming zone, government e-counters, art gallery and others. Business owners can purchase or rent business assets from the categories available in the virtual market space based on their requirements. 

Adding greater value for the local business community, SLT-Mobitel said the virtual city would help businesses unlock strategic partnerships and boost profitability through untapped revenue streams.

Local businesses will be able to reach global audiences through cost-effective, scalable and measurable techniques that require low investment and reduced maintenance costs, it added.

“An added advantage of the virtual city is creating a global marketplace for Sri Lankan products and services. Recognised as a true differentiator steering digital transformation, SLT-Mobitel is driving the country’s first experience of a virtual city by creating a crowded environment utilising high-level promotion methods,” the  mobile service provider said in a statement.

Benefits include long-lasting exposure to an expansive market, facilitating real-time conversation using webinars and live chats, easy access on all platforms, flexibility to promote offerings together with access to trending analytics. 

SLT-Mobitel said that unveiling the virtual city highlights the entity’s role as an agile, innovative and digital-first provider of services.