Salesforce to drive AI led digital transformation in Sri Lanka

From left: Kamal Kanth- Vice President, Salesforce India and South-Asia, Nalaka Umagiliya-Group COO and Senior Vice President at John Keells Holdings, Ramesh Shanmughanathan-EVP Group CIO & CEO John Keells IT, Dilini De Alwis-Associate Vice President of John Keells Holdings PLC and COO of APAC at John Keells IT,Chamil Madusanka-Head of Salesforce Practice & Salesforce Architect at iTelaSoft (Pvt) Ltd | Salesforce MVP Hall of Fame

Salesforce, the #1 CRM, powered by AI technology and capabilities, has reinforced its commitment to digitally transforming businesses in Sri Lanka, aligning with the country’s 2030 vision for a digital Sri Lanka. 

Leveraging Salesforce’s cutting-edge innovation around Artificial Intelligence (AI) and automation, Salesforce will revolutionise customer experiences for businesses across industries in Sri Lanka, unlocking significant business value. 

In a new era of AI driven experiences, where expectations for products and services are changing, leading Sri Lankan businesses such as - Campus Direct, Cinnamon Hotels, Keells Super, Dilmah Tea, Third Space Global among others are turning to Salesforce to help them create digital strategies that will increase productivity, drive efficiency and revolutionise their interactions with customers. 

Salesforce recently launched Agentforce, a suite of autonomous, customizable agents and tools that work side by side with employees and workforce. With Agentforce, any organisation can build, customise, and deploy their own agents quickly and easily, with low-code tools.  Agentforce’s limitless digital workforce of AI agents can analyse data, and take action on tasks like answering customer service inquiries, qualifying sales leads, and optimising marketing campaigns.

The Salesforce Platform expands the boundaries of agents, enabling infinite capacity, proactive actions across any role or channel, and context of every customer interaction with powerful capabilities such as: Customer 360, leveraging the full power of applications like sales, service, marketing, and commerce. 

Arundhati Bhattacharya, Chairperson and CEO of Salesforce India said, “Sri Lanka has made remarkable advances in technology adoption, building a dynamic digital economy that fuels economic competitiveness, job creation, sustainable development, and enhanced service delivery. In line with the government’s vision of reaching a $15 billion digital economy by 2030, supported by a robust digital AI strategy, we are driving value for businesses across the country.”

Highlighting the vital role of partners within the Salesforce ecosystem, Ramesh Shanmughanathan, Executive Vice President / Group CIO of John Keells Holdings PLC & Director / CEO of John Keells IT said, “In Sri Lanka, the opportunity for transformative change across industries is vast and continually evolving due to the growing digital ecosystem that is unlocking remarkable experiences and significant business value. Our partnership will enable us to accelerate our innovation across our value ecosystem, enabling us to enrich and drive exceptional outcomes for our customers.”