12 Jul 2022 - {{hitsCtrl.values.hits}}
Tharaka Ranwala- Senior Deputy General Manager/Group Marketing, Deposit Mobilization and Digitalization, Sampath Bank PLC with Sujith Silva - Chairman, AIMGSL following the signing of the MoU. Also in the picture (from left): Lasitha Suraweera - Manager Marketing, Sampath Bank PLC, Pujitha Rajapaksa - Chief Manager Marketing, Sampath Bank PLC, Roshan Kaluarachchi- Treasurer, AIMGSL and Sanjay Hettiarachchi -Head of Operations, AIMGSL
Sampath Bank signed a mutually beneficial memorandum of understanding (MOU) agreeing to act as a corporate sponsor for the Association of International Marketing Graduates in Sri Lanka (AIMGSL).
The organization for professional marketers with globally-recognized marketing credentials, AIMGSL offers mentoring, counseling, hands-on training, workshops and networking opportunities to its members.
Under the terms of this corporate sponsorship agreement--valid for a year, and renewable--Sampath Bank PLC will be entitled to a host of benefits at future functions including events and programmes scheduled for the next twelve months in the AIMGSL’s event calendar.
In addition to this, the Bank will collaborate and propose ideastowards some of the industry specific initiatives and events organised by AIMG. Ensuring that a level of expertise, insight, and resources are emphasizedfor the benefit of industries and marketing professionals.
The organization has a tentatively scheduled 12-month event calendar that include a host of events, varying from CEO forums, retail events, networking events, panel discussions, viewpoints, seminars along with their annual conference.
“This agreement will benefit our entire membership,” enthused Sujith Silva, Chairman of the Association of International Marketing Graduates in Sri Lanka, who signed the agreement on behalf of the AIMGSL.
“This is a landmark agreement for both parties,”agreed Senior DGM /Group Marketing, Deposit Mobilization and Digitalization, Tharaka Ranwala, who signed the agreement on behalf of Sampath Bank PLC.
“AIMGSL’s marketing professionals are qualified and poised to launch consumer and business-to-business campaigns that can jump-start the economy and get the country moving again. We’re excited to participate in the association’s annual events--we know how to help. Because strong banking partnerships, keeping an eye on bottom line issues at all times, and sound financial planning are the bedrock of successful marketing campaigns.”
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