Samsung Electronics continues reign as TV market leader

Samsung Electronics has once again confirmed its dominance in the global TV market.
Market research firm Omdia reported that Samsung has achieved a 30.1 percent share of the global TV market in 2023, reinforcing its status as the industry leader since 2006. 
This success is largely due to the company’s strategic focus on premium and large-screen TV categories, driven by its cutting-edge QLED and OLED models.
Since its launch in 2017, Samsung’s QLED TV lineup, including the latest Neo QLED models, has surpassed cumulative sales of 40 million units. In 2023 alone, the QLED lineup achieved sales of 8.31million units.
Samsung asserted notable leadership in the premium TV sector – specifically for TVs over 75 inches and priced above US$ 2,500. The company has recorded an impressive 60.5 percent market share in terms of sales for TVs priced over US$ 2,500, while also maintaining a lead with 33.9 percent sales share for TVs over 75 inches. In addition, thanks to robust sales of 98-inch models, TVs over the 90 inches have maintained the lead with a 30.4 percent market share.

Building on its success in the ultra-large and high-end TV market, Samsung has also made significant strides in the OLED sector. The company’s OLED TV lineup recorded 1.01 million units sold in 2023, capturing a market share of 22.7 percent. With the expanded OLED lineup in 2024, Samsung’s market share in the OLED sector is projected to surge in 2024.
“We are proud to be recognized as the market leader in the global TV sector for 18 consecutive years, a testament to the enduring trust and loyalty our customers place in Samsung,” stated SW Yong, President and Head of Visual Display Business at Samsung Electronics. 
At CES 2024, Samsung Electronics unveiled the groundbreaking NQ8 AI Gen3 processor, heralding the start of the AI Screen Era. The advancement in state-of-the-art chipsets and capabilities is set to redefine the smart TV domain, integrating sophisticated AI powered by Tizen OS to establish AI screens as center of the smart home innovation.