Samsung Sri Lanka secures People’s Brand of Year Youth Award

Samsung Sri Lanka, a leader in global mobile and consumer electronics, announced its success at SLIM Kantar People’s Awards 2024. 

By earning the esteemed title of SLIM Kantar People’s Brand of the Year Youth Award, Samsung Sri Lanka reaffirms its commitment to industry excellence and innovation in serving its customers, particularly the younger segment of the local market. Notably, this marks Samsung’s fifth win since 2018. 

The prestigious SLIM Kantar People’s Awards ceremony, held at Monarch Imperial Grand Ballroom on March 19, 2024, was a gathering of industry luminaries, marketing experts and leading brands. This distinguished event celebrated excellence in brand building and consumer engagement, highlighting brands that have successfully resonated with consumers across diverse demographics. Among the standout achievers was Samsung Sri Lanka, whose steadfast dedication to excellence and innovation has elevated it to the forefront of consumer preference, establishing its position as a leading contender in every category.

“This remarkable achievement is a testament to Samsung Sri Lanka’s enduring dedication to exceeding the expectations of our consumers nationwide,” said SangHwa Song of Samsung Sri Lanka. 

“We are deeply honoured to receive these prestigious accolades, which underscore our brand’s resonance and relevance among diverse audiences. Samsung Sri Lanka’s success can be attributed to its relentless pursuit of innovation. By constantly pushing boundaries and introducing cutting-edge technologies, Samsung has captured the imagination of consumers across Sri Lanka. In addition to its commitment to innovation, Samsung Sri Lanka places a strong emphasis on empowering the youth. Through various initiatives and programmes, Samsung fosters a culture of creativity, entrepreneurship and skill development among the younger generation. By nurturing talent and providing opportunities for growth, Samsung not only contributes to the socioeconomic development of Sri Lanka but also cultivates a vibrant ecosystem of future leaders and innovators.” 

SangHwa Song’s remarks reflect Samsung Sri Lanka’s pride in its achievements and its unwavering dedication to serving the diverse needs of its consumers. As the brand continues to innovate and inspire, it remains poised to shape the future of technology in Sri Lanka and beyond.

The SLIM Kantar People’s Brand of the Year Youth Award title highlights Samsung Sri Lanka’s adeptness in engaging with younger demographics through inventive marketing approaches and products customised to their needs. As the leading smartphone brand in Sri Lanka, Samsung boasts a diverse customer base, notably including Gen Z and Millennial consumers. Offering a broad range of advanced technological solutions, from smartphones to tablets and home appliances, Samsung Sri Lanka consistently establishes new industry standards for innovation and excellence.

Notably, Samsung’s consumer electronics, also stands tall as an exemplary benchmark in the industry. As a trailblazer in digital signage technology, consumer electronics boast a remarkable 18-year journey as a leader in the industry. Additionally, for over 14 consecutive years, Samsung has also maintained its position at the forefront of innovation, revolutionising the role of digital signage across various sectors.  Samsung’s enduring leadership in digital signage technology is further exemplified by its prestigious Interbrand award-winning story. Through relentless innovation and a commitment to excellence, Samsung continues to shape the future of digital signage, setting new standards and driving forward the industry’s evolution.