Singer Sri Lanka wins FAPRA Country Award for Most Innovative Retail Concept

Janmesh Antony, Marketing Director, Singer Sri Lanka PLC accepting the award

Singer Sri Lanka has been recognized with the Most Innovative Retail Concept Award of the Year 2023/2024 by the Federation of Asia-Pacific Retailers Association (FAPRA). This accolade underscores Singer’s exemplary response to economic challenges and its ability to innovate in an evolving retail landscape.
The award from FAPRA highlights Singer’s leadership in transforming the retail sector, offering a clear strategic vision that addresses both the short-term and long-term challenges faced by the industry. Singer’s ability to innovate, coupled with its unwavering commitment to its employees and customers, has solidified its position as one of Sri Lanka’s most trusted brands.
In response to numerus challenges in recent times, Singer adopted a Renewal Model, shifting away from its previously established plan. The renewal strategy focused on optimizing costs, improving cash flow, and ensuring short-term viability—actions that were essential for the company’s survival during a highly uncertain period. This shift from expansion to consolidation allowed Singer to maintain operational resilience while continuing to provide essential products and services to Sri Lankan households.

“Our renewal strategy was not merely a survival tactic but a proactive approach aimed at ensuring long-term success. We understood the need to adapt swiftly to remain resilient, and this award stands as a testament to our commitment to innovation, agility, and, above all, our customers. We are deeply honored to receive this recognition. It validates the hard work and dedication of our entire team and reinforces our belief that resilience and innovation go hand in hand. Our focus remains on enriching the lives of Sri Lankans, and we will continue to evolve to meet their needs,” said Mahesh Wijewardene, CEO of Singer Sri Lanka.
Singer was able to maintain a strong presence in the market while ensuring that customers had access to its wide range of products. The company’s digital transformation efforts also accelerated, with increased focus on singer.lk, enabling customers to shop seamlessly through its e-commerce platform singer.lk.
As Singer Sri Lanka continues to look ahead, the Renewal Model serves as the foundation for its growth strategy, ensuring that the company remains a pioneering force in the Sri Lankan retail industry. Singer’s commitment to innovation, operational excellence, and customer satisfaction positions it well for future success, and the company remains dedicated to its mission of empowering the lives of Sri Lankans through accessible and affordable technology.
This award reinforces Singer’s role as a leader in the retail sector, demonstrating that even in times of uncertainty, the company’s commitment to innovation and its people remains unwavering.