Singer partners with Panasonic to expand distribution in Sri Lanka

Singer (Sri Lanka) PLC, the largest consumer durable retailer in Sri Lanka, has partnered with the iconic Japanese brand Panasonic, a leading diversified technology company, to retail a wide range of consumer durable, electronics and home products. 

This include ACs, TVs, refrigerators, personal care, audio, iron, fans, microwave ovens, hot showers and vacuum cleaners at Singer showrooms islandwide.   

Commenting on the significance of partnering with Panasonic, Singer PLC CEO Mahesh Wijewardene said, “We are happy to enter into this comprehensive partnership with Panasonic, as its commitment to offering consumers a better life and a better world goes well with Singer’s trust and vision to uplift and enrich the lifestyles in Sri Lanka. The significance of partnering with Panasonic is that we give consumers an opportunity to purchase the full range of Panasonic products that will enable them to enhance their brand presence as well.”  

Commenting on the partnership with Singer, Panasonic India and South Asia CEO Manish Sharma said, “We are delighted with the partnership with Singer PLC. Our products are known for convenience, comfort, durability and lower total cost of ownership providing a ‘Better Life’ and a ‘Better World’ to the consumers. Through this partnership, we hope to strengthen our brand presence in Sri Lanka and expand our geographical reach.” 

     
Singer PLC has been in the business for over 140 years, with over 430 retail outlets islandwide with an unmatched presence all through Sri Lanka with islandwide delivery, trusted warranty and aftersales service. The Panasonic brand name goes back to 1955 and was a well-known brand for audio speakers then. Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the world.   

With this partnership, customers now have a more convenient and easily accessible way to purchase Panasonic products backed by Singer warranty and aftersales service through the islandwide network of outlets and a state-of-the-art e-commerce platform Singer.lk.