Softlogic Life honours top Sales performers

Softlogic Life celebrated achievements of their top Sales performers at their annual Sales Convention, held at the Colombo Shangri-La Hotel recently.
With the participation of over 650 sales agents, the evemt was organized under the theme ‘A New Era of Greatness’.
The Annual Sales Convention recognized and honoured close to 150 such of the top most trailblazers, who have not only excelled in their roles but also demonstrated a commitment to serving customers during turbulent times and driving business growth. 
Congratulating the winners, Softlogic Life Deputy Chief Executive Officer Indu Attygala said, “While celebrating our loyal sales force’s hard work and dedication, the Annual Sales Convention has become a platform for all of us to come together to reflect on our successes, challenges and future strategies.” 
“What is even more remarkable is that year-on-year Softlogic Life continues to increase its number of qualifiers for the Million Dollar Round Table (MDRT) which is the highest global recognition that an Insurance Advisor can achieve and is a testament to the high standards we maintain within the sales force.”
Piyumal Wickramasinghe, Chief Distribution Officer - Alternate Channel of Softlogic Life said, “The Alternate channel witnessed a remarkable growth rate of 17 percent last year. This is a testament to how a company can sustainably grow even amidst turbulent times by recognizing specific customer needs andfinding alternate ways to deliver innovative, customized solutions tailored to those specific needs. 
Adding on, Thilanka Kiriporuwa, Chief Corporate Services Officer/Micro Channel Head at Softlogic Life said, “The micro channel grew by 15 percent playing a pivotal role in extending life insurance to the underserved segments in Sri Lanka in a time when financial security was paramount.

“Our top sales performers in the microchannel have demonstrated a deep commitment to these customers by venturing into tough unexplored pathsin rural parts of the country to provide insurance protection where it is probably needed most, exemplifying Softlogic Life’s commitment to driving quality of life to all Sri Lankans. Each of our channels has a specific mandate which makes our distribution model unique and unparalleled in the market.”
During the convention, winners from all channels were recognized under different categories and among the achievers, 103 were from the Agency channel, 36 from the Alternate channel, and 5 from the Micro channel were felicitated.