Softlogic Life sweeps board at SLIM Digis 2024

Winning team at Softlogic Life with Managing Director Iftikar Ahamed

Softlogic Life Insurance PLC took home nine awards at the SLIM Digis 2.4 Awards held recently, including the top most award of the night ‘The Grand Prix’. 

This top award, which was won by Softlogic Life, created a first for the insurance industry, which was to recognise the creativity, innovation and impact of its trailblazing and innovative Legends campaign. Additionally, the company won four Golds, three Silvers and a Bronze for Dengeez, Legends and Sri Lanka’s Inspiring Crowd sourced Christmas Tree of Hope campaigns. 

The award-winning Legends campaign saw Softlogic Life launch Sri Lanka’s first-ever artificial intelligence TV commercial, recreating four iconic music legends—H.R. Jothipala, Milton Mallawarachchi, Clarence Wijewardena and Sunil Perera—using deepfake technology. The Legends campaign earned Softlogic Life the prestigious Grand Prix award, along with two Golds for Best Use of AI Technologies and Cross Media Integration and a Silver for Best Digital Marketing Campaign in Insurance.

Another set of accolades also came in for the Dengeez campaign, which garnered widespread attention by creatively using reverse psychology to raise dengue awareness, which garnered significant attention and widespread discussion among Sri Lankans. Its impact earned Softlogic Life the Gold award for CSR, Purpose-Driven Digital Marketing, a Silver for Best Use of Digital Creative Content and a Bronze for Best Digital Marketing Campaign in Insurance. 

Softlogic Life also won another Silver award for Cross Media Integration for the Sri Lanka’s Inspiring Christmas Tree of Hope campaign, the country’s first crowd-sourced Christmas tree made from vegetable plants. 

Softlogic Life Managing Director Iftikar Ahamed said, “Our wins at SLIM Digis reflects our commitment to strategically leveraging innovation to build stronger connections with our communities and address real challenges.” 

Softlogic Life Head of Marketing Chamindri Pilimatalauwe said, “These remarkable achievements at SLIM Digis 2024 are a testament to the power of creative collaboration and strategic innovation.”