Softlogic launches MAXMO air conditioners in Sri Lanka

Softlogic Retail (Pvt) Ltd., a fully owned subsidiary of Softlogic Holdings PLC, launched its all-new range of aesthetically appealing and energy-efficient air conditioners under the MAXMO brand on February 27, at all Softlogic and Softlogic Max showrooms island-wideincluding via its ecommerce site, mysoftlogic.lk. 

Speaking with the Chief Executive Officer of Softlogic Retail (Pvt) Ltd - Mohammed Rizvi said, “The steady ascension of the MAXMO brand becoming a preferred choice for household appliances and devices can be directly attributed to the customer’s trust in Softlogic. With our wide spectrum of businesses within the retail space we have built a strong and loyal customer following who have come to trust us in bringing them the best brands to enrich their lifestyles. 

MAXMO is one such brand where we have witnessed immense appeal. We currently retail many home appliances under the MAXMO brand ranging from washing machines to a wide line up of small appliances. Today we are delighted to launch MAXMO Air Conditioners as the newest addition to the MAXMO family.”
MAXMO introduced two [02] types of air conditioners - Inverter ACs (with 3 BTU capacity options – 12000/18000/24000) and the Non-Inverter ACs (with 4 BTU capacity options – 9000/12000/18000/24000). 

The 12000 BTU option is ideally suited for a smaller living area, classroom or dining area (500-600 sq ft), with the 24000 BTU option ideally suited for a large area (Approx. 1,000-1,200 sq ft). 

In addition, MAXMO offers increasingly higher energy-saving and efficiency with use, allowing to minimize the overall electricity consumption, owing to its ‘Flexible Inverter’ technology, with a 
10-year warranty. 

The flexible inverter technology saves energy by cooling based on the number of people in the room, automatically adjusting real-time.It also includes features such as copper condenser, anticorrosive Bluefin technology and R32 Eco friendly refrigerant. The service also extends to free site inspection and installation, up to 3 free services and 1 year comprehensive and up to 10 year’s compressor warranty.