Sri Lankan heirloom rice-based skincare range Vivya ready to go global

From left: Export Development Board Director General Chitranjali Dissanayake, Sri Lanka Export Development Board Chairman Suresh De Mel, Hemas Consumer Brands Director Business Development and Innovation Sabrina Esufally and Hemas consumer Brands Head of International Business Mohamed Shafraz

Vivya, the first-ever Sri Lankan heirloom rice-infused skincare solutions range, is poised to enter in the South Asian market and beyond.

Developed entirely within Sri Lanka, Vivya is a breakthrough innovation of Hemas Consumer Brands- a leading manufacturer in Sri Lanka’s home and personal care sector. The Vivya range is a unique -if not an altogether revolutionary- cosmeceutical solution as Vivya is the world’s first skincare range based on powerful ingredients of Sri Lankan heirloom rice that creates the coveted youthful radiance in women’s skin. 

The Vivya range consists of day cream, facial serum, face wash, night cream and a cleanser. The entire product range is infused with the highly moisturising, nourishing and brightening properties carefully derived from nature from Sri Lankan heirloom rice. These extractions from select Sri Lankan rice varieties are thereafter fortified through a unique technological process that results in the potent ‘Golden Trice Blend’ found in Vivya.

The Vivya range has already won the hearts of skincare solution seekers in the Maldives and United Arab Emirates. Vivya’s arrival in global market is the latest addition to the cosmetics product basket of Sri Lanka’s export sector.

Suresh de Mel, Chairman of Sri Lanka Export Development Board said: “We are excited about the newest venture of Hemas Consumer; modern-day skincare solutions inspired by Sri Lankan heritage ingredients are now available to global skincare markets. Such innovative products take our tiny island to the heart of global skincare market. The EDB wishes this Sri Lankan team of skincare trailblazers the best of luck.”  

There are more than 1500 varieties of heirloom rice in Sri Lanka and many of them have been renowned not only for their higher nutritional properties but also for their antioxidant powers that generate the coveted youthful radiance in the skin. These heirloom rice elements, which are now infused in Vivya, powers the care product range to revive the dull and tired skin to be restored to its pristine youthful radiance.

Sabrina Esufally, Director - Business Development and Innovation of Hemas Consumer Brands said: “Sri Lankan women have few choices for their full breadth of skin care needs as over 90 percent of the products in the market are aimed at skin lightening. The Vivya range by Hemas Consumer Brands changes this routine outlook. Vivya actively works on maintaining the beauty and diversity of the skins of women regardless of their age, skin color or pigmentation. What is important is that the power of valuable skin care elements extracted from Sri Lankan heirloom rice is not known globally-until Vivya presented it. The blend of select ingredients from three varieties of ancient Sri Lankan heirloom rice results in the unique ‘Golden Trice Blend’ that is found in Vivya.”