Sri Lanka’s KTI launches PLEX toys in India boosting forex inflows

Kiddies & Toys International (KTI), a subsidiary of Sri Lankan conglomerate LIMRA Holdings Limited, has launched PLEX toys in India by unveiling its first toy range “The Playing Blocks”. 

The toys were launched in partnership with Viacom18 Media, India’s fastest growing entertainment network and a house of more iconic brands including Nick and Nick Jr., the number-one entertainment brands for kids.

PLEX, an own intellectual property under KTI, in keeping with the brand’s motto of ‘Shaping Leaders of Tomorrow’ was created to help nurture the next generation through toys that drive creativity, inspiration and innovation. 

PLEX toys range is specially made for children from the ages of 3 months to 9 years and comprises infant toys, puzzles, activities, wooden toys, building blocks, steam toys, role play toys, seasonal toys, and licensed toys. All PLEX toys are made with child safety standards, provide value for money, and are backed by international certifications.

Being a Sri Lankan company, the export and sale of PLEX toys by KTI in the Indian market will help bring in valuable foreign exchange earnings to Sri Lanka which in turn will contribute towards easing of the current economic situation. 

LIMRA Holdings is present internationally through strategic joint ventures in the SAARC, Middle East and South East Asia such as Bangladesh, Oman and Singapore, thereby giving it multiple opportunities to bring in foreign exchange earnings to Sri Lanka.