TVS Raider debuts in SL

From left: TVS Motor Company India Vice President International Business Rahul Nayak, TVS India Regional Sales Manager Santanu Roy, TVS Lanka (Pvt.) Ltd Chief Executive Officer Geethal Anthony and TVS Mobility (Pvt.) Ltd India Country Director International Operations P.K. Kannan
PIC BY PRADEEP PATHIRANA

TVS Motor Company, a leading global automaker that operates in the two and three-wheeler segments, launched its feature-rich TVS Raider 125 in Sri Lanka recently. 

The sporty motorcycle comes with first-in-class features such as an LCD digital speedometer, 3V iTouch Start, Animalistic LED headlamp and first-in-segment under-seat storage. 

TVS Raider is equipped with a powerful 125cc engine that delivers a perfect balance of power and efficiency for a smooth, thrilling ride, complemented by its sharp, aggressive styling that makes it a head-turner on the road. It features an advanced digital console that provides real-time information, including fuel efficiency, speed and helmet reminders, ensuring riders are always informed. 

TVS Motor Company Vice President International Business Rahul Nayak said, “With the introduction of TVS Raider, we are creating a vibe in the two-wheeler market. Superior features, cutting-edge technology, sharp and distinct design, unmatched ride quality, should make it the choice of the Gen Z.”

TVS Mobility (Pvt.) Ltd Global President G.S. Raghavan said, “TVS Motor Company’s pedigree of trust, reliability, quality and performance has shown off in all the products that we offer in Sri Lanka. TVS Raider adds to that hallowed line-up. It is a Gen Z bike in all conceivable ways. It should emerge as their de-facto choice.”
TVS Lanka (Pvt.) Ltd Chief Executive Officer Geethal Anthony said, “TVS RAIDER 125 in Sri Lanka will be the most exciting product addion to the TVS Lanka portfolio.”

He highlighted that TVS Lanka, as a vehicle assembler in Sri Lanka, had the privilege of assembling TVS RAIDER 125.

Anthony further said, “TVS Lanka achieved defined local value addition in launching TVS RAIDER by elevating our local component manufacturers in delivering world matched quality and safety standards.”

He credited the all government institutions, including the Industries Ministry, in promoting localisation in Sri Lanka. He anticipates TVS RAIDER will attract more youth to the two wheeler segment and thrive the growth of the industry.